Branding Questionnaire | Pinnacle Tech Hub

SECTION 1: BUSINESS FOUNDATION

Full Name *

Email Address *

Phone Number

Brand Name *

Tagline (if any)

What products do you sell? (Be specific) *

When did you start the business?

Why did you start this brand? *

What problem does your brand solve? *

SECTION 2: REBRANDING GOALS

Why are you rebranding now? *

What is NOT working with your current brand? *

What do you want your new brand to achieve? *

How do you want people to feel when they see your brand? *

SECTION 3: TARGET AUDIENCE

Who is your ideal customer? (Age, gender, lifestyle) *

What kind of people buy your products? *

What brands do they currently love? *

What attracts them most? (Price, quality, aesthetics, status, etc.) *

SECTION 4: BRAND PERSONALITY

Tick what best describes your brand: *

Elegant / Luxury Bold / Edgy Minimal / Clean Playful / Fun Feminine / Soft Masculine / Strong Street / Urban Premium / High-end

If your brand was a person, how would you describe them? *

What 3 words should define your brand? *

SECTION 5: VISUAL DIRECTION

Do you have a current logo?

Yes No

Preferred colors (if any)

Colors you want to avoid

Any fonts/styles you like?

Share 2–3 brands you admire visually (Instagram links if possible)

SECTION 6: COMPETITORS

Competitor 1 *

Competitor 2 *

Competitor 3 *

What do you like about them? *

What do you want to do differently? *

SECTION 7: BRAND TOUCHPOINTS

Where will your branding be used? *

Instagram Website Packaging (bags, boxes, tags) WhatsApp Ads Others

Others (please specify)

SECTION 8: BUSINESS VISION

Where do you see your brand in 2–5 years? *

Do you want to position as: *

Affordable Mid-range Luxury

SECTION 9: PROJECT DETAILS

Budget range *

Deadline *

Any additional notes